About You: About your Choice.
We reminded Europe how important it is to have a choice: On May 14, all 250,000 products were removed from the ABOUT YOU store through a one-day takeover. All but one: The Choice Shirt - a limited edition fashion piece designed by Henrik Vibskov, one of Europe's most important and influential current designers. Along with the message, "This is what it feels like to have no choice." Those who bought the shirt thus received an additional motivation to go to the polls: A voucher in the amount of the turnout, which became valid after election day.
Team: Andi Brunsch, Martin Terhart, Christian Doering, Jonas Lenger, Oscar Engelhardt, Katharina Fuchs, Christian Rentschler, Emma Paraschiakou and WeYoung 🎥🎬