BMW i3

BMW i3 Launch Campaign

The introductory campaign of the BMW i3 with the slogan "BMW i3. ELECTRIC AND ELECTRIFYING." was one of the largest campaigns, that BMW has ever launched.  The greater was the challenge to play extraordinary content on the digital channel. We developed several useful digital gadgets that show the progressive and versatility of the BMW i3 - like the BMW i3 mobility check. In addition, we created one of the largest interactive highlights - called "Changing Perspectives" - in which the user can experience all facets of the BMW i3 from the point of view of 6 different individuals. The footage was shot on a multi-day shoot in LA, USA.