Mercedes-Benz: Time to #GrowUp
Case Movie
Mercedes-Benz has re-defined tradition for over 130 years. With "Grow up." they aretaking a new approach to marketing communications. The most extensive content creation in the history of the brand has been realised for the five models of the compact-car family. With more than 100 moving-image sequences and over 90 lifestyle and product images, stories of a new generation will be told until the end of 2017. Worldwide. Always on. The campaign focuses on people caught between the coolness of adolescence and the squareness of adulthood who embody the attitude to life of the new compacts. One of the main characters is the US rapper A$AP Rocky starring within one of five short films.
Grow up and get a Job feat. A$AP Rocky
Grow up and be a good Parent
Grow up and start a Family
Grow up and spend time with the Family
Grow up and settle down
Team: Veit Möller, Sebastian Lymann, Sol Oh, Nuno Marcelinho, Mark Rota, Gustav Johansson 🎬, Niklas Johansson 🎥, Alice Moitie 📸 and Iconoclast Germany