Lufthansa: Say Yes to the World.
At the heart of the campaign is Lufthansa’s mission to inspire people to want to explore and see the world, which is encapsulated in the motto ‘Say yes to the world’. The focus of communication is being shifted from top-quality products to unforgettable experiences, with Lufthansa positioning itself as a partner to anyone who is open to trying new things and ready to view travelling as a rich source of inspiration within their lives at large.
Team: Fabi Frese, Christian Kroll, Oleg Friesen, Heiko Notter, Tatia Pilieva 🎬, Andre Lascaris 🎥, 2WEI 🎵 and 27km