Lufthansa: Follow the plan.
To be able to show the exact route from the display to the dream destination, the site coordinates of the displays, real-time data from mobility providers like car2go and map data from Google Maps is processed. The departure times and the current ticket prices can be requested in real time from the Lufthansa databases. In this way, a digital out-of-home medium uses a variety of data sources for the first time to provide pedestrians with particularly specific and targeted travel offers – extensively, in several cities worldwide.
Team: Christian Kroll, Petra Cremer, Nicole Feldmann, Katsche Platz, Anna Arndt, Robin Seufert, Marcel Berger and WALLDecaux 🤖